Name
Fashion Party
Year
2020
Scope
Design Assets
Branding
Social Media
Description
These design assets were made to be used for ads and social media posts for an audience of college to middle age. These assets were designed to be eye-catching but also used to sell products via posts on Instagram and Facebook.
01
This was designed in Photoshop as an Instagram post so that the customers could get a feel of the product and see themselves using it. This was also done so that the product could be tagged on their Instagram shop and customers could purchase the bag.
02
This was a new product post that was done on Instagram but also done for an ad. This was made in Photoshop and was done so that the customer could purchase the product via Instagram shop or website. This brought in a 15% increase in new customers to the website and ended up selling the bag based on this image.
03
This was a design I called the Pantone Colors. I loved this design and loved the cheeky nod it was to Pantone Colors. This was designed in Photoshop where I did all the editing and named the bag and colors. I made about four of these. This was also used in an Ad on Facebook and a boosted post on Instagram.
04
This was made as an Instagram story post as a NEW POST style. I also added this quote in there to elevate it a little bit more and add a little cheeky touch to the story. This was created all on Instagram.
05
This was also a NEW POST style that I made to help highlight a new post that was made for a pair of shoes. This design was mocked off an ocean style and meant to be super laid back. This was created and designed on Instagram.
06
This was done as an inspirational post along with an actual post on Instagram. The original photo was made in Photoshop and the the rest was designed in Instagram for the inspiration post.
